SOUTH DAKOTA TOURISM
South Dakota's "This Space is for You" campaign is targeted towards introverts who want to travel, but also avoid tourism, long lines, and large crowds. This was a multi-media campaign consisting of a smartphone app, guerilla marketing, and a microsite. All pieces incorporate the word "space".
Team:
Asai Meyer
Biotz Natera
Jacki DeSantis
Each environment we chose for “This Space is For You” is typically a crowded one.
from not being able to find a parking spot downtown to a seat on the busy subway, South Dakota would adopt these spaces for your comfort.
the microsite
Our microsite is a mostly blank space with a tracing image of South Dakota, meant to help you control your breath and give you space from the internet. The image is meditative, and you can click an information button to learn more about South Dakota Tourism
The website was fully coded with HTML/CSS.
