UGLY DRINKS

In our Ugly Drinks ad campaign, we did a complete rebrand of uglydrinks.com. Ugly is originally from the UK, but we wanted to bring a taste of the UK into their American launch. Through extensive research on the UK lingo (a.k.a. binge watching Skins, The Office UK, Absolutely Fabulous, and Bridgett Jones), we created a list of vocabulary for our copywriting execution. We created an instagram, print ad, billboard, and 2 anthem ads to play on stations such as Pandora and Spotify.

instagram

Bright colors inspired by summertime and dramatic U.K. dialect to attract ages 18-30.

For our anthem ads we found a girl with an authentic British accent to proof read all of our copy and ensure that we sounded like true UK citizens.

* Sometimes the anthems feel a little shy and won't pop up right away.
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TRADITIONAL ADVERTISING